Closing the Creativity Gap: Strategic Sparks in Your Daily Life - Part 1

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Nov 1

Learn how to bridge the distance between where you are and your creative aspirations

You walk into a room full of self-proclaimed non-creatives, and then you start unpacking what’s in your creative toolbox. And why not? Because it’s about time everyone realized that creativity goes way beyond drawing stick figures, right? Whether you're in marketing, blogging, or just navigating the daily hoops of life, expressing your creative mojo can move mountains and make even the mundane seem super-charged.

The Art and Science of Being Creative

First off, let's shatter the myth that creativity is limited to artsy things like painting or playing the ukulele. No, creativity can pop up in how you organize, draft an email, or even choose toppings for your pizza. Creative blocks are real beasts—we all face them. They can come disguised as life, burnout, ADHD, judgment, oversaturation, lack of inspiration, or just plain old lack of time.

In my presentation at Digital Summit, one brave soul mentioned how burnout could be a major creativity killer. I’ve been there. Hi, my name is Mike, and I once had my creativity shelved for ten whopping years due to burnout and, eventually, depression. Spoiler alert: I found my way back. And so can you.

My Story: From Burnout to Daily Art Love Affair

So, let’s role-play. Imagine being that kid who just loved to create—cartoon greeting cards, mini-masterpieces, gifts for family. Fast-forward through art school, a career in advertising, and bam! Burnout hits you harder than a double espresso. That’s where my story took a detour, one that saw me leaving the industry I loved and falling into another career that was a mismatch for my skills and passion. Hello, depression.

But every depressing dark tunnel has a spark of light somewhere. For me, it was rediscovering my creativity through a 365-day art challenge. It began with sketching a Starbucks cup, and let me tell you—if that drawing were a coffee, it’d be decaf. However, it was my gateway drug to light up my creative neurons again.

Start Small, Think Big

If you're aiming to revive your creative spirit, don’t go all-in with a Sistine Chapel-level project. Start small. I managed just 15-20 minutes a day initially, which is surprisingly rewarding. Here’s why: Small is manageable. Small builds a habit. Small consistently, over time, gets you places.

Action Step: Identify a tiny task connected to your creative goal. Write it down. Is it sketching? Drafting a sentence? Poring over a new recipe? Do it, even if it’s just for five minutes. Baby steps, folks. Baby steps lead to giant creative leaps.

Schedule It Like an Important Date

Yeah, I hear you laughing. Schedule creativity? What is this, a dentist appointment? But trust me, putting it in your calendar is like setting a non-negotiable date with your creative self.

Action Step: Block time for your creative pursuits. Be fierce about protecting it. Call it “Soul Food Session” if you need a swanky title. Whatever you choose, make sure it’s immovable, like your preferred Netflix binge-watching slot.

Overcoming the Gap: From Where You Are to Where You Want to Be

We've all felt that gap—the frustrating void between our current self and that ideal version where creativity flows like a chocolate fountain. Getting comfortable with this gap and finding ways to traverse it is half the battle won.

Action Step: Write down one specific, tangible creative goal. Make sure it excites and terrifies you in equal measure. Now, jot down the next smallest step toward it. Not the big leap, just the very next baby stride.

Why This Matters: Beyond Personal Growth

Here’s the kicker: Creativity is not just personal therapy. It's a game-changer professionally and socially. When you unlock your creative potential, you’re generating value—not just for yourself, but for everyone around you. Plus, you’re way more interesting at parties.

Remember that stat from Adobe: 75% of people think they aren’t living up to their creative potential. That’s a jaw-dropping figure, and I bet some part of it resonates.

The Grand Finale: Keep Showing Up

So, what’s next? Just keep showing up. Day by day, step by step. Your creativity isn’t a switch to flip on. It’s a smoldering ember that needs consistent fanning. Show up in those scheduled slots, even if only to draw the worst Starbucks cup of your life. Before you know it, you're not just living; you’re alive.

So my dear creative aspirant, what’s your Starbucks cup gonna be?

mike brennan

Mike Brennan, author of Make Fun a Habit: The Creative PLAYbook for Making Life and Work Fun Again, is not just a Creative Consultant and Communicator; he's a passionate advocate for reigniting the lost art of fun and creativity in our lives. In his book, Make Fun a Habit, Mike takes readers on a captivating journey, drawing from personal experiences of resilience and moments of light in the darkest times. Through this journey, he uncovers the secrets to rediscovering fun, infusing every day with play, and unlocking our innate creative potential.

Mike's expertise extends beyond the pages of his book, as he has been instrumental in helping renowned clients such as Heineken and Chase Bank infuse creativity, innovation, and yes, fun, into their work. His artwork has graced prestigious spaces like the Ronald McDonald House and the I.D.E.A. Museum in Mesa, Arizona. His educational journey includes studying in New York City and graduating from the Fashion Institute of Technology and The School of Visual Arts.

What sets Mike apart is his commitment to helping individuals and organizations harness the transformative power of creativity in their daily lives and businesses. He offers a unique Daily Creative Habit process, honed over a decade of personal practice, to empower individuals and businesses to integrate innovation into their routines. His methods encompass time management, goal-driven creativity, and a sustainable approach to making innovation a seamless part of daily life and work.

In a world where the daily grind often overshadows the pursuit of happiness, Mike stands as a beacon of hope. His message is clear: embrace the adventure that life offers, and discover how incorporating creativity and fun into your routine can lead to a more vibrant, fulfilling existence. Through his words, art, actions, and unwavering dedication to the cause, Mike inspires us all to make fun not just a habit but a way of life.